The rhetoric of business social responsibility in New Zealand : a thesis presented in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Management and Communication, Massey University, Palmerston North

Description:

This thesis focuses on how business social responsibility is constituted and enacted in New Zealand. It comprises a case study of Hubbard Foods Limited, using rhetorical analysis to examine the business texts related to the company, many of which are produced by and about owner-manager Dick Hubbard, a key exponent of business social responsibility. Three distinctive approaches to rhetorical ana...

Display date:

2003

Format:

Thesis

Collections:

Massey Research Online

Publisher:

Massey University

Content partner:

Massey University

Availability:

Not specified