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National destination pledges as innovative visitor management tools - social marketing for behaviour change in tourism

Description:
Since the announcement of the Icelandic Pledge in June 2017, destinations are increasingly turning to national destination pledges as a possible tool to address negative impacts caused by visitors. This article uses qualitative interviews with 17 stakeholders involved in the development and implementation of the full sample of national destination pledges at the time of the research (namely the...
Display date:
2023-03-04
Format:
Scholarly text
Collections:
Otago University Research Archive
Publisher:
Taylor & Francis
Content partner:
University of Otago
Availability:
Not specified
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