International Visitor Surveys: More Than Just Numbers
- Description:
- International visitor surveys (IVS) are traditionally designed to provide destinations with marketing data and intelligence. The New Zealand Tourism Research Institute has been developing new approaches to IVS implementation and data collection in the Pacific Islands that can provide a much richer source of information [1]. The research outlined here is the first to utilise an IVS to explore th...
- Display date:
- 2019-07-01
- Format:
- Journal article
- Collections:
- Tuwhera
- Publisher:
- School of Hospitality & Tourism, Auckland University of Technology
- Content partner:
- Auckland University of Technology
- Availability:
- Not specified
-
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